A common question which is asked; what is CAM? It stands for Complementary and Alternative Practitioners. The integration of CAM alongside allopthic medicine is a gentle, supportive and strengthening service. It is becoming increasingly popular, especially with higher rates of chronic illnesses. For that reason, we are dedicated to supporting and enhancing healthcare practitioners every step of their journey. During working hours, we provide a telephone support line for CAM Practitioners. We are also committed to helping practitioners on a practical level. Whether you are a fully qualified practitioner using natural therapies or a student participating in a recognised CAM course, you may also be eligible for a trade account. We also supply CAM Practitioner Test Kits. This are useful aids in many integrated CAM clinics.